NUSHEE CHOCOLATE
NUSHEE is a feel-good chocolate spread brand rooted in love, health, and joy. Inspired by a true story, the brand was born when a caring brother created a healthier chocolate alternative for his sister, who suffered headaches from sugary, nutritionless treats. Her nickname "Nushee" became the name of the product, a symbol of care, honesty, and better snacking for everyone.
I created the full brand identity system for NUSHEE, translating its heartfelt origin into a playful, modern design language
Deliverables
Graphic Design, Identity Design, and Packaging Design
testimonial
"Joe didn’t just design a brand, he brought our story to life. From the packaging to the personality, every detail reflects the love and purpose behind NUSHEE. He took the time to understand our mission and translated it into a vibrant, joyful identity that connects with people instantly. We couldn’t have asked for a better creative partner."
— Founder, NUSHEE