Nutré is a locally made, fresh-not-frozen meal delivery brand created to support busy people in eating well without adding stress to their lives. Founded on a personal story of healing through food, Nutré delivers chef-made, ready-to-eat meals weekly. Meals are thoughtfully portioned, unprocessed, and designed to fit into real-life routines. With a focus on quality, simplicity, and emotional connection, Nutré stands apart by offering a lifestyle solution, not just a product.

It is important to note that this project was a personal strategic and visual rebrand of Nutré, created to elevate the brand’s clarity, consistency, and emotional resonance. I redesigned the identity system to reflect the true quality of the product, including a new logo, icon, color palette, typography, packaging, and messaging system. The rebrand preserves Nutré’s core warmth and mission while introducing modern structure, premium feel, and a visual language that can scale across print, digital, and physical touchpoints. It’s a brand system designed not just to look better, but to connect better.