REEKON Tools
REEKON Tools is a Boston-based company revolutionizing the construction industry by merging rugged job-site durability with cutting-edge digital innovation. Their lineup of smart tools like the T1 Tomahawk Digital Tape Measure, M1 Caliber Saw Attachment, and P1L Tagger Label Printer, empowers professionals to work faster, more accurately, and with fewer errors. By integrating hardware with software through the ROCK Jobsite App and BOLDR Pro App, REEKON is creating a connected job site where measurements, labels, and workflows seamlessly align.
At REEKON, I contributed across the full spectrum of brand and product marketing, helping translate complex technology into bold, accessible visuals and messaging that resonate with pros on the job site.
Deliverables
Marketing Design, Graphic Design, Identity Design, and Packaging Design
IDENTITY DESIGN
The visual system matches REEKON’s mission: a rugged, digital design built for the job site. Logo marks, type systems, templates, and brand patterns are designed for clarity, consistency, and real-world impact.
Email Marketing
Designed to grab attention fast and communicate value instantly. Each campaign focused on real job-site pain points—highlighting time savings, reduced errors, and tool ROI.
Shopify Landing pages
Built to validate, educate, and convert. Each page is structured to guide users through the product’s toughness, purpose, key features, and real-world applications.
Blends REEKON’s digital innovation with the toughness the trades demand. Every design reflects the brand’s DNA—tech-forward but job-site ready. Clean layouts and modern graphics meet rugged materials and bold typography.
Packaging & Print
Ads & Social Creative
Built to stop the scroll and speak the language of the job site. YouTube thumbnails, social icons, GIFs, and advertisements created with speed and clarity in mind.
YOuTUBe Thumbnails
SOCIAL ICONS/ GiFs
Static Ads
ICON DESIGN
Designed for the REEKON family. Instant recognition and ease of use in jobsite environments were the key points for this icon set.
APp STORE Assets
testimonial
"Joe has been instrumental in bringing REEKON’s brand to life. From packaging design to marketing campaigns, his ability to communicate complex product benefits with clarity and impact has helped us stand out in a highly competitive space. His design work is thought out, job-site ready, and always rooted in what matters most to our users."
— Founder / CEO, Christian Reed