REEKON Tools
REEKON Tools is a Boston-based company revolutionizing the construction industry by merging rugged job-site durability with cutting-edge digital innovation. Their lineup of smart tools like the T1 Tomahawk Digital Tape Measure, M1 Caliber Saw Attachment, and P1L Tagger Label Printer, empowers professionals to work faster, more accurately, and with fewer errors. By integrating hardware with software through the ROCK Jobsite App and BOLDR Pro App, REEKON is creating a connected job site where measurements, labels, and workflows seamlessly align.
At REEKON, I contributed across the full spectrum of brand and product marketing, helping translate complex technology into bold, accessible visuals and messaging that resonate with pros on the job site.
Deliverables
Marketing Design, Graphic Design, Identity Design, and Packaging Design
testimonial
"Joe has been instrumental in bringing REEKON’s brand to life. From packaging design to marketing campaigns, his ability to communicate complex product benefits with clarity and impact has helped us stand out in a highly competitive space. His design work isn’t just beautiful. It’s thought out, job-site ready, and always rooted in what matters most to our users."
— Founder / CEO Christian Reed