PROSPECTS RECRUITING
Prospects is a forward-thinking sports recruitment app designed to connect student-athletes with college coaches through highlight videos. Built to simplify and modernize the scouting process, the platform allows athletes to upload their best moments, making it easy for coaches to discover talent from anywhere.
I led the complete rebranding effort, including renaming the app from "Connect U" to Prospects, a name that more directly communicates the app’s purpose and resonates with both athletes and recruiters.
Deliverables
Naming Strategy, Identity Design
More Info.
Instagram: @prospectssports_
testimonial
“Working with Joe was exactly what we needed. His suggestion to rename our app from ‘Connect U’ to ‘Prospects’ transformed our brand from vague to powerful and relevant. The new logo and identity he created perfectly capture our vision, giving our app immediate credibility and energy. Joe made the process simple, strategic, and impactful. I couldn’t recommend him enough.”
– Founder, Prospects Sports Recruiting